LUOM EXHIBITION
Head of Design
Brand Identity
Social Media
Merchandise
Tuổi Hồng is an annual concert held at Nguyễn Thị Minh Khai High School. As part of the design team, I helped develop a bold new visual identity inspired by campus architecture and contemporary aesthetics — delivering a full social and merchandise suite under intense deadlines and contributing to the event’s breakout success.
Poetry Into Collective Art
I began by grounding the aesthetic in the duality of Vietnamese literature: both traditional and quietly radical.
Say hi to the logo
Leaf Motifs Inspired by Luom
Subtle curves and glyph extensions in the typography are shaped to evoke leaf forms, directly referencing Tố Hữu’s poem Lượm.
Instead of using literal imagery, the leaf metaphor is embedded into the letterforms
Geometry & Structure
The foundation of the logo lies in its geometric shapes, chosen to align with the exhibition’s broader visual system. This gives the logo a clean, modern feel while maintaining legibility — especially across print and digital formats.
Meet the
branding
Perandory
Heading
Vivaldi
Variable accent
Agrandir grand
Content
Key visuals
Socials
Merchandise
Contact
+84 36 735 4073
phuonglehobao@gmail.com